A few weeks ago, I had lunch with a former colleague and friend, and the subject of traveling around France came up. “I’d like to go to Beaujolais,” I told her. “I’ve started drinking Cru du Beaujolais and they’re incredible.”
“Cru du Beaujolais?” she said. “Isn’t that hipster wine?”
Beaujolais: It is either considered tepid, uninteresting fruit juice that comes out around Thanksgiving (in the form of Beaujolais Nouveau) or it is stigmatized as “hipster wine” (which I take to mean that it is loved by indie types because its not popular and therefore, ironic).
That about sums up this wonderful yet seemingly cursed wine. At the moment, it is damned no matter what it does.
Because of this, I want to crusade for Cru du Beaujolais and get people on the train to share the fun. After all…
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