Tesco Redefines Social Drinking With Community-Created Wine – AdAge.com

See on Scoop.itTerroir Radio

Tesco Redefines Social Drinking With Community-Created Wine
AdAge.com
The first step was inviting wine bloggers and members of Tesco’s social-media community to a wine- tasting event June 26, where they were given a choice of five wines to judge.

William Davis‘s insight:

Could this be the new thing?  Retailers and restaurants have utilized consumer and trade ‘judging events’ as a way to introduce wines on their shelves and wine lists for years;  I do like the use of technology to reinvent the category…

See on adage.com

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About terroirradioandtv

I am constantly humbled by the fact that I get paid to drink, talk, and walk wine. After 25 years in both hospitality and the alcohol industry, this blog provides a little education, and, hopefully, a touch of humor and perception to the world of wine and spirits. You can also find me on our internet show, wineguystv, and on clear channel/iheart radio as a co-host with Keith Miller and Becky Creighton on a weekly wine and food show called vineanddineradio.
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