Tesco Redefines Social Drinking With Community-Created Wine
The first step was inviting wine bloggers and members of Tesco’s social-media community to a wine- tasting event June 26, where they were given a choice of five wines to judge.
Could this be the new thing? Retailers and restaurants have utilized consumer and trade ‘judging events’ as a way to introduce wines on their shelves and wine lists for years; I do like the use of technology to reinvent the category…
See on adage.com