Ladies and Gents,
Economy is coming back, people feel good about things…no. Fiscal Cliff looms, consumer fear, uncertainty, cost-cutting measures abound.
I am confused. Especially after reading the two articles from Wine Business referring to restaurant consumers opting for by the glass options instead of bottle options:
or the seemingly conflicting article ‘wine consumers trading up’:
Are people drinking better, more expensive wines, or not?
I argue that they are doing both. If you look at many restaurant wine lists, the offerings of higher end options have risen significantly. No longer is there the ten dollar ceiling for a glass of wine. We now see 20, 30, even 40 dollars for wines and wineries that were previously reserved for, well, the reserve list. And the aggressive marketing plans that wineries are using for their high end products focus on getting the wine back into peoples’ mouths.
That means, a by the glass offering. A really good one at that. However, there are a few restaurants that are using the heavy discounts as a way to ‘feature’ price the wine as a bottle option instead of by the glass. Can’t change the system, but it certainly is changing the way the game is played…